Ipswich Community Media rebrands to extend reach
Ipswich Community Media (ICM) has launched a new identity with a new website and logos to help drive progress in our strategic direction as the organisation celebrates our 7th anniversary.
The rebrand for our award-winning charity based just off Norwich Rd in Ipswich will help ICM identify ourselves in a clear, credible and compelling way. It blends creativity, technology, learning and service to empower local people to create, learn, inspire and build stronger communities together.
The brand has been developed with Ipswich based designer, Mark Aaron with brand new photography by world renowned photographer John Ferguson. John has taken photos of our many brilliant participants attending projects at ICM from South Street Kids to New Gen to our ESOL learners. The new branding aims to differentiate itself from similar charities in the sector and increase its brand recognition.
As part of the rebrand, we have redesigned our logo to reflect our warmth and positivity, and the many projects ICM delivers from Making Waves, New Gen, IO Radio, South Street Kids and our Integration Team, whilst conveying the playfulness and energy of this thriving media charity. An accompanying strapline ‘Challenginginequality by empowering people to transform their lives through learning and creativity.
Bruce McGregor, ICM Director said: “We have a fantastic reputation with people who’ve come into contact with our services and with those who support us through our community and fundraising activities. However, in order for us to grow further, provide more opportunities, further develop our services, and expand our influence, we need to be able to reach even more people. A strong brand is crucial to helping us achieve this.”
Since its creation in 2015, Ipswich Community Media has grown into a charity which has offered over 10,000 opportunities to engage for local people, in the past year alone.
Eric, ICM Community Champion and ESOL learner said: "I think Ipswich Community Media changed my life. This is my second family."
ICM works in an area with many challenges. Westgate Ward is one of the most deprived wards in the country and with around a third of local residents from migrant and refugee communities it is the most diverse ward in Suffolk. We are proud to be part of such a vibrant neighbourhood.